You Can Have Any Color As Long As It Is Black

You Can Have Any Colour As Lengthy As It Is Black

Henry Ford in 1922 was quoted as saying about his Model T Ford “the client can have any colour as prolonged as it is black”. Nowadays we smile at this, and say of program this isn’t going to happen nowadays … but it does!

Intelligent businesses know that usually their merchandise may possibly be considerably the exact same as in prior years, but they nonetheless require to create some kind of variation to encourage customers to buy their solution. Usually this variation is in packaging or colours.

Consider a seem at the automobile market, exactly where the physique form and engine might not change from year to year – but what does modify are small factors like the paint color or the interior trim shading.

Mindless consumerism maybe … but what about businesses that never change their item from 12 months to 12 months? These who do not search at the markets they may possibly be missing out on by rigidly and doggedly staying with what they know.

One particular of the traditional instances I use as an illustration was the mobility market – wheelchairs, hoppers, walkers and strolling sticks. Until finally approximately two many years ago you could only by these issues in hospital silver. If you have been lucky you could find a wooden strolling stick, but that was it.

Why? Since it was usually completed that way. Did the buyers want it – no! Just because they have a mobility issue isn’t going to indicate they have all of a sudden become blind to shade or misplaced their persona. But they had been caught with individuals choices.

Now you can buy wheelchairs in all sorts of wonderful colors, hoppers with jelly bean prints or rose patterns and even strolling sticks in any hue. But I have even now to see any organization actually maximise this trend.

Could you think about currently being the only mobility retailer in a city that ONLY stocked colored or printed products (no silver in sight) – I suspect the sales outcomes would be stellar.

Or a mobility boutique that stocked a brilliantly colored children’s range for youngsters with disabilities – a niche that is not properly served at current.

Could you imagine marketing and advertising walking sticks as a style accessory in ladies style boutiques that target the older generation? None of these are at the moment taking place – all are wasted possibilities for enterprising little organizations.

Now I have you thinking – what else could advantage from considering beyond the “any color as extended as it is black” technique.

Get a search all around your workplace and you will see your office littered with black or silver gear. Printers, laptop boxes, faxes and keyboards – all black and silver. Right up until 18 months ago laptops have been only silver or black until finally some enterprising businesses realised there was money to be manufactured in purple, blue, pink, green and other fantastic colours. These are even now the minority – but they are swiftly moving in on the technological innovation industry.

Laptop bags are still usually black – though you can find the rare on-line boutique that sells vogue laptop bags that are each fashionable and functional. These have not yet grow to be mainstream – you have to search for them.

Attempt and acquire a mobile phone these days and you are still only met with plenty of black and silver (with the odd bit of pink thrown in). You can uncover some red mobiles aimed at teenagers, but extremely little at the trendy finish of the industry.

With the adjustments to manufacturing tactics smaller runs with a wider assortment of colours are now turning into viable. But huge organizations are slow on the uptake. This is the place tiny enterprise can come into its personal.

If you are searching for a wonderful little organization notion or niche industry – start off by hunting close to you. What presently is only offered in a modest range of colours? Why? Are there different colours offered? What can you do to either dominate the color industry or at least make colour a feature.

For personal computers and workplace equipment, could you set up a “shade your globe” portion of the shop in which all of your colored laptops, phones, printers, laptop bags have been on show in one particular place?

What item lines could be extra to your recent range that logically could generate include-on sales? If you at the moment style business clothes – could you style a laptop bag in the colors of the season to match?

Color is an essential portion of existence. It is also a company niche – what are you doing to maximise your color niche?

Ingrid Cliff is a Freelance Copywriter, Enterprise Growth and Human Sources Advisor to Modest Companies with her enterprise Heart Harmony. Ingrid writes a cost-free weekly modest enterprise newsletter and Small Organization Concepts site for tiny firms.www.heartharmony.com.au

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